Let's Talk PR & More Show #72: Lynn Appelbaum, Classroom to Workplace: Land Your First Marketing Communications Job

Sherry Goldman's guest is Lynn Appelbaum, professor emerita at the City College of New York and author of the book Classroom to Workplace: Land Your First Marketing Communications Job. Sherry and Lynn discuss practical tips and advice for students and young professionals looking to find their first (or next) job in public relations, advertising, marketing, communications, and related fields. Their conversation covers finding and marketing your personal brand, writing resumes and LinkedIn profiles, searching for opportunities, and the importance of networking.

Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR, marketing, and media professionals; industry trends; analysis of how PR managed key situations; the media and changing media landscape; digital communications and marketing; strategy; the growing influence of AI, and more. The show airs weekly on WRHU-FM and is also available as a podcast. To comment on the show and/or for more information on the show and/or Sherry Goldman, visit www.goldmanpr.net.