Let’s Talk PR & More!

Let's Talk PR & More Show #38: Michael R. Virgintino, MRV Marketing Communication, on historical campaigns and Freedomland U.S.A.

Sherry Goldman's guest is Michael R. Virgintino of MRV Marketing Communications. They discuss Mike's experience leading CSR initiatives for a range of clients and his passion for history, which he incorporates in his PR campaigns and which also led him to revive interest and now spearhead a public relations effort for Freedomland U.S.A., an American history theme park in New York City.

Let's Talk PR & More Show #37: Neha Bhalani, CSG Law, on intellectual property

Sherry Goldman's guest is Neha Bhalani, member of the intellectual property group at CSG Law. Sherry and Neha discuss intellectual property (IP), how PR must handle IP, and how the growing use of generative artificial intelligence (AI) is impacting IP and PR.

Let's Talk PR & More Show #36: Tony Sclafani, Mercury Public Affairs, on public affairs PR and storytelling

Sherry Goldman's guest is Tony Sclafani, managing director of Mercury Public Affairs. Sherry and Tony discuss best practices for identifying and developing news-worthy stories. Tony shares his personal experiences in creating and covering news stories (he's a former NY Daily News reporter and also led PR for NYC municipal departments and the Javits Center as it underwent renovations and also transitioned to a Covid response center).

Let's Talk PR & More Show #35: Lesley Gold, SutherlandGold Group, on developing compelling stories for executives and brands

Sherry Goldman's guest is Lesley Gold, founder and CEO of SutherlandGold Group. Sherry and Lesley, discuss Lesley's work launching major tech brands including TiVo and Zoom, as well as how to develop compelling stories and narratives that position corporate executives and brands as influential and strong leaders.

Let's Talk PR & More Show #34: Anthony D'Angelo, Syracuse University, on AI's impact on PR

Sherry Goldman's guest is Anthony D'Angelo, interim chair of the public relations department and director of executive education at Syracuse University's Newhouse School of Public Communications. Sherry and Anthony discuss the growing impact of AI in PR and how PR pros can 'future-proof' their careers in a climate of expanding AI tools.

Let's Talk PR & More Show #33: Ken Makovsky, Makovsky, on the importance of trust

Sherry Goldman's guest is Ken Makovsky, chairman and CEO of Makovsky. Sherry and Ken talk about the importance of trust - in PR and beyond - and PR's role in information and disinformation.

Let's Talk PR & More Show #32: Jody Fisher, Jody Fisher PR, on the PR-media relationship

Sherry Goldman's guest is Jody Fisher, founder of Jody Fisher PR and host of The PR Podcast. Sherry and Jody discuss media relations best practices and how PR pros can make news for their clients.

Let's Talk PR & More Show #31: Robert Weiss, MultiVision Digital, on video

Sherry Goldman's guest is Robert Weiss, president of MultiVision Digital. Sherry and Robert discuss best practices for using video in public relations and marketing.

Let's Talk PR & More Show #30: Sandra Sokoloff, Alvarez & Marsal, on the client agency partnership

Sherry Goldman's guest is Sandra Sokoloff, senior director of global public relations at Alvarez & Marsal. Sherry and Sandra discuss the client-agency partnership and best practices for corporate and agency leaders to develop and strengthen the partnership relationship.

Let's Talk PR & More Show #29: Jeanne Salvatore, Seton Hall University, on Navigating the Transition from Journalism to PR & Comm Certificate Program

Sherry Goldman's guest is Jeanne Salvatore, lecturer at Seton Hall University. Sherry and Jeanne discuss "Navigating the Transition from Journalism to PR & Comms," a new Certificate Program they are both leading, which is being run in conjunction with the Public Relations Society of America. The program will show journalists and others in related marketing fields how to use their skills and expertise for PR and communications opportunities, as well as provide a valuable certificate from PRSA that will give them a competitive advantage in the workplace. More information on the certificate program is available at www.prsa.org/JournalismPR